Anatomic & Co Spring/ Summer 2018 collection: For every man

Anatomic & Co’s new Spring/ Summer 2018 collection is here. The new range of handcrafted men’s shoes celebrate togetherness with designs and styles fit for men of all ages, whatever their background or life they choose to lead.

The modern gentleman

The modern gentleman is a man who knows that he is not perfect, but rather strives to achieve perfection in all that he does. He is a man who accepts who he is with honesty and integrity.

The modern gentleman is the baker who starts his day at the crack of dawn to perfect his pastries.

The modern gentleman is an artist who expresses himself through his original creations.

The modern gentleman is a barber who strives for perfection with each and every cut.

The modern gentleman is a photographer who captures a feeling that lasts forever.

The modern gentleman has style, not only exclusively for special occasions, but as he goes about everyday life. And no matter how eccentric that style is, it is uncontrived. It’s his own.

The modern gentleman is you.

No matter who you are, your profession, your passion or your age, there’s a pair of shoes from the new collection that will define you and provide you with comfort as you walk your path.

 

Anatomic & Co ambassadors from all walks of life

Anatomic & Co’s mission is to make the world a more sociable place to live. This is done by designing shoes for everyday life, not rare occasions; for real men, not photoshopped models; and for individuals choosing to turn their passions into their careers.

Five Anatomic & Co ambassadors from different walks of life represent the new seasonal range – all different, all real and all demanding shoes that deliver style, quality and instant comfort to enjoy more, do more and discover more.

Here’s a look into the lives of Anatomic & Co’s new Spring/ Summer 2018 ambassadors…

Jiver – Contemporary Artist

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Jiver is a London based artist who has been making a name for himself in the global graffiti scene since 1997 when he first picked up a spray can.

Since being a student at London’s Central St Martins he has gone on to paint artwork all over the world.

His work can be seen in New York, Barcelona, Prague, Milan, across the UK and Dubai.

Shoes worn by Jiver: Salinas Hunter Khaki

 

Nick – Fashion and Lifestyle Photographer

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Nick has a passion for fashion and lifestyle photography, and his work is highly admired.

His work as a photographer is varied – one week he may find himself shooting shoes, the next diamonds.

“The best part of the job is the variety of subjects I photograph, the places I get to see and the look on someone’s face when you have shot a picture they weren’t expecting and they love.”

Shoes worn by Nick: Villas Touch Havana

 

Oran – Barber

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Oran is not your ordinary barber, he is a cut above the rest.

Oran began his barbering career three years ago, working in some of the best barber shops in the UK.

He’s currently a barber at Ruffians Barbers in Marylebone and leads the education for shaving in the store. Oran also judges competitions at the London School of Barbering.

Shoes worn by Oran: Charles Smooth Black 

 

Mark – Chef and Restaurateur

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Taking food to the next level, Mark is on a mission to cook great quality food at an affordable price point.

Mark firmly believes quality food can be more democratic, and has been opening up a food revolution to everyone.

Shoes worn by Mark: Gurupi Mustang Cognac

 

Grey Fox – Men’s Style Blogger

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David Evans is best known as the stylish menswear blogger ‘Grey Fox‘.

He is a champion of British brands and a style guru for men over forty.

“My blog and Instagram describe my search for style. I increasingly explore men’s lifestyle and also write a column for The Chap magazine.”

Grey Fox has been described by The Financial Times How to Spend It as one of ‘Instagram’s menswear tastemakers’ and has been featured by Esquire, GQ, Gentlemen’s Journal and others.

Shoes worn by Grey Fox: Fernando Smooth Bronze

Q&A WITH SOCIAL AMBASSADOR AND MENSWEAR FASHION ADVISER DAVID EVANS

“I normally have to wear an orthotic insole in one shoe, but the softness and support from the gel soles made this unnecessary with these shoes”

We sat down with Anatomic & Co brand ambassador and menswear fashion adviser, David Evans. Here is what he had to say…

 

How did you get into what you’re doing today?

I have no background in fashion or menswear. In 2011 I had an ambition to do some writing and I decided to practice by writing a blog. After some thought I chose my search for style as a theme.

Like most older men, I’d got to an age where it’s hard to decide what to wear and where to buy clothes. The blog was meant to be a lighthearted attempt to explore these problems.

I soon realised that I’d walked unknowingly into a hole in the blogosphere, nobody else was doing quite what I was doing, and the blog took off.

 

What do you think makes you successful at what you do?

A passion for what I’m doing and a real interest in the people and businesses I come across while curating the blog.

 

How important is it to be sociable in your job?

Being a blogger wouldn’t be possible if you were not a sociable type.

 

What inspires your style?

Traditional British styles, tailoring, brogue shoes, tweed, mixed with a more relaxed Italian take on menswear.

 

What do you look for in shoes?

Comfort, style and quality – in that order.

 

What Anatomic & Co shoes are you wearing today?

Palma suede Havana

 

Describe Anatomic & Co shoes in three words.

Comfortable and stylish

 

What does being ‘in good company’ mean to you?

Being with people who care more about others than they do about themselves.

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Mr. Evans discussed Anatomic & Co shoes in his blog post, saying: “I normally have to wear an orthotic insole in one shoe, but the softness and support from the gel soles made this unnecessary with these shoes.”

He went on to say: “Nicely shaped and lightweight, the shoes are stylish as well, so they tick all the right boxes for achieving that balance between comfort and looks.”

You can read Mr. Evans full article on Anatomic and Co shoes here.

Q&A WITH SOCIAL AMBASSADOR AND MIXOLOGIST MICHAL BUBEN

It’s not quite Christmas but party season is (if it hasn’t already) kicking off this week, and as part of our ongoing mission to make the world a more sociable place, we’re catching up with mixologist Michal Buben to find out what he expects from his footwear heading into this relentless and, at times, chaotic period.

 

How did you get into what you’re doing today?

I studied Hospitality Management and gained a new found love with food and drink.

 

What do you think makes you successful at what you do?

It’s definitely my experience. With over 20 years working in different bars and restaurants I have a passion for my job and this is what comes through in everything I do. I like to push myself to my limits and continue to learn. I feel when you stop learning you stop being successful.

 

How important is it to be sociable in your job?

In short, A LOT. The industry I work in is inherently sociable and so are the people. I like to enter lots of competitions and meet new people. By being sociable I’ve become recognisable, which is especially helpful when looking for new career opportunities.

 

What inspires your style?

I go for the classic look. It suits my personality.

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What do you look for in shoes?

The most important things are that they’re comfortable, elegant and good quality.

 

What Anatomic & Co shoes are you wearing today?

They’re the Tucano brogues in Smooth Coffee. I love them. They deliver against all of the above, which is surprising for a shoe brand.

 

Describe Anatomic & Co shoes in three words.

Stylish, comfortable and classic.

 

What does being ‘in good company’ mean to you?

To be with family.

SHOP THE STYLE >

 

 

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Q&A WITH SOCIAL AMBASSADOR AND FASHION PHOTOGRAPHER NICK ANDREWS

As part of our mission to make the world a more sociable place, we’re teaming up with men who not only excel in their field, but also expect more from their footwear due to the busy lives they lead.

From barbers to fashion photographers, street food entrepreneurs and mixologists, for those that are on their feet all day in fast-paced working environments, compromising on style, quality or comfort just isn’t an option.

This week, we’re catching up with photographer Nick Andrews in Kent. Recent clients of his include Evian, Sony, Bauer Media, MTV and Nintendo. His work has been published in The Guardian, The Independent, Vogue.com and Style.com

 

How did you get into what you’re doing today?

I bought my first camera at 18 and was taught to process films and print pictures by a friend. So I ALWAYS had a camera with me.

I loved Fashion magazines and Photography books and eventually decided that I’d like to pursue my hobby a bit more seriously. 6 years ago I completed a Masters Degree in Fashion Photography and ever since I’ve been a freelance photographer and not looked back.

 

What do you think makes you successful at what you do?

In this day and age I think you have to be quite adaptable. None of my jobs are ever the same. One day I could be shooting Diamonds in Milan and the next I could be shooting Crazy Golf on Regent Street. People want something original, creative and they want it as soon as you have shot it so you have to be speedy and on the ball.

 

How important is it to be sociable in your job?

Sometimes you just have to blend in, and then sometimes you need to start the party. Most of my work involves people from brands to celebrities to the public, so you have to be able to fit yourself to the situation. The biggest compliment is when you are told it was like having a friend taking the pictures, so I hope my ability to interact with people serves me well.

 

What inspires your style?

I like simplicity. White T-shirt, jeans and a great pair of boots (Anatomic & Co naturally).

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I get to shoot a lot of shows at London Collections: Men (LC:M), so I definitely get inspired by some of the London Designers showcasing at the events. I also love brands like APC, Sunspel and Margaret Howell clothes that look, feel great and last forever!

 

What do you look for in shoes?

Style and comfort are the main factors. I can be on my feet for a 12-hour day so I need a shoe that isn’t going to give me a head and foot ache at the end of the job.

I love boots but I’m also a big fan of a smart shoe with a casual look.

 

What Anatomic & Co shoes are you wearing today?

The Cardoso Castor Boots in brown.

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Describe Anatomic & Co shoes in three words.

Stylish, Enduring and Familiar.

 

What does being ‘in good company’ mean to you?

I think being ‘In good company’ is much like the Sunday I just spent. Cheering on a friend running a half marathon, then having lunch with 15 of your mates and wondering around London town seeing the sites followed by ice cream. What’s not to like?!

SHOP THE STYLE >

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