Don’t you ever wish you could take a break from the digital world and connect with those around you in person? What about your social media accounts that take up so much of your time?

In today’s digital world it’s so easy to get lost in the responsibility of being socially responsive online, that we tend to forget to connect with others offline.

Bringing design, mindfulness and ‘Internet of Things’ technology together like never before, Anatomic & Co started a new legacy through creating the world’s most sociable shoe.

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About the campaign:

In a world addicted to Smartphones and distracted by social media notifications, Anatomic and Co created the world’s first sociable shoe that doesn’t just connect you to the Internet – it disconnects you.

The ‘In Good Company’ (IGC) shoe allows men to switch off their interfering mobile and social app notifications by simply wearing the shoe.

In six weeks the shoe was featured in over 150 newspapers, magazines, radio stations and blogs.

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The ‘In Good Company’ shoe was inspired by the digital detox movement, as a thoughtful solution to an everyday problem.

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The solution:

Anatomic & Co redefined the meaning of “smart shoes” by matching style, technology and connectivity in a meaningful way.

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You can personalise your preferences to make it work around your lifestyle with one simple app.

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Bringing the classic brogue into the 21st Century.

The secret lies in the technology inside the IGC rubber sole with Bluetooth connection to an app.

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Designed for the modern man

Designed to not just look and feel good, but also do good too. A design classic for a modern man in a choice of six colours.

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The times we have stated are based on accurate forecasts:

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Click here to learn more about the world’s most sociable shoe.

4 ways to clean and protect your leather shoes

Taking care of your leather shoes is more than just making sure they look good, which is reason enough to take care of them. However, it’s also about preserving and adding to the life of your leather shoes.

Leather shoes are highly sensitive to water and chemicals, as the leather can be easily damaged.

By taking care of your leather shoes, you will extend their lifespan and keep them looking like new for longer.

Here are a 4 ways to clean and protect your leather shoes…

  1. Regularly moisturize your shoes

To keep your leather shoes looking new, you need to moisturize them on a regular basis. Similar to human skin, leather needs proper care every now and then.

By moisturizing your leather shoes regularly with high-quality oil leather care, they will appear more nourished with a light shine.

  1. Steer clear of water

Water is leather’s worst enemy. It is highly important to apply a water repellent to your leather shoes before you wear them. This way, they will not get dirty or stained if water does happen to come into contact with the leather.

Over time it will be challenging to avoid coming into contact with water, however if you make use of the repellent you will decrease the chances of damage.

When it comes to weatherproofing your shoes, remember that different products serve different purposes. A beeswax product works well in wet conditions, and does not get absorbed into the leather, sticking to the surface for a long period of time.

  1. Use the right shoe protection products

When using shoe polish, it’s highly important that you use the identical colour to your shoe; otherwise you could stain your shoes for good.

It is recommended that you make use of a cream based polish, however, do not overdo it as this can affect the quality, texture and aspect of your leather shoes.

  1. Don’t forget to take care of your laces

Lastly, leather shoelaces need special care too. Remove the laces from your shoes before using shoe care products on them. If the laces are in a bad condition, it’s better to replace them than to clean them.

These 4 simple tips should help you protect your leather shoes over the years. Remember to avoid wearing them during rainy times, clean and moisturize them constantly, and use the right protective products for your leather shoes.

Pairing your feet with the right shoe style

Feet take a tremendous amount of pressure throughout the day, especially for those who work in professions that require a lot of standing or walking in and out of the office.

Shoes that do not take on the correct shape of your feet can exacerbate the issue, and in fact, improper footwear is one of the main causes of discomfort, especially when it comes to toe pain.

There are many types of feet in the world, many of which would not be labeled as ‘normal’ yet all of them are!

Anatomic & Co takes a look into the 3 main types of feet and identifies the style of shoes that will best suit each foot type.


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High Arch

Many cultures, such as those from South America as well as Europe (particularly British people) suffer from high insteps. This means that the person has a high arch as seen in the above image.

Ultimately if your foot takes on this shape, you will require a high volume shoes with a lot of girth and space inside the shoe. This will provide more flexibility.

Shoes that should fit include: wider shoes and boots, low cut loafers, suede shoes (leather is softer) and Chelsea boots.


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Flat Arch

The least common of all feet, a low instep, leaves the wearer with the most problems as shoes are often created to accommodate medium-to-high insteps.

Because a foot of this nature is very low in height, it requires a shoe that is less voluminous and shallower in depth.

Models that are more accommodating to this problem than others include: high-cut loafers and touch fastening shoes.

Medium Arch

For those lucky enough to have a medium arch, finding the right shoe model is easy. Nearly every shoe will accommodate your normal feet, and the only thing you need to look out for is that the shoe model was made to a normal standard.

Anatomic & Co crafts shoes that are created with Anatomic Gel Technology. This allows the soles of the shoes to be incredibly flexible, bouncy and comfortable.

The soles and insoles also have a memory, so once you take your shoes off and leave them to rest, they go back to their original shape ready to look after your feet the next day.

5 formal shoes to include in your wardrobe this season

Some things are just better together. Milk and cookies. Coffee and mornings. Pen and paper. A pillow and a tired head.

Another perfect pair this spring is shoes for your feet — ones that combine comfort with premium style.

Throughout the spring season you may find yourself looking for the right pair of formal shoes. Finding the perfect pair of formal shoes isn’t always an easy task, especially if you want the comfort of the shoe to match the stylish look.

Here are 5 formal shoes to wear with sophisticated style this season.

 1) Fernando (Available in black & bronze)

Lightweight and flexible, thanks to their soft leather uppers and genuine leather soles, these men’s brogues don’t just look the part, but feel just as good too.

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Fernando men’s leather brogue works for every occasion. The bronze shoe pairs perfectly with a navy blue suit for the office, and if you’re looking to keep things a little smart outside the workplace, you can wear the black pair with slim-fitted denim jeans.

2) Pedro (Available in smooth black & smooth chocolate)

Perfect for an evening out or a day in the office, these dapper loafers were created with every formal occasion in mind.


Elasticated inserts make them easy to slide on and off, while the smooth black leather gives our Pedro formal slip-ons a timeless look.

3) Panorama (Available in whisky & smooth black)

Up the formality with Panorama, a shoe created equally practical and stylish. This men’s leather lace-up boot ticks all the right boxes.
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Hand-crafted in Brazil using soft natural leather uppers, durable leather soles with rubber touch points provide additional comfort. Versatile in black, they’ll make a dashing complement to dark tailoring or skinny jeans.

4) Formosa (Available in black & Smooth Pinhao)

Looking for a shoe with a sleek finish to ensure a smart 9-5 look? Whether you’re stuck behind a desk or on your feet all day, the Formosa is a men’s lace-up shoe that combines comfort with a more refined, classic look.


From the minute you slip them on and feel the comfort of their soft sheepskin lining to the minute you take them off, your feet (and you) will stay and feel daisy-fresh.

5) Tucano (Available in 12 snazzy colours)

With its distinctive stitching (waxed thread for waterproofing) and contrasting England Rubber Gel sole, there is no exception for the Tucano men’s leather brogue.

You can feel their soft natural leathers and cushioned sheepskin lining. Available in 12 snazzy colours, the hardest decision to make with this shoe is deciding what colour to pick!


By using Anatomic Gel Technology®, the soles of our shoes are made from a combination of natural rubber and a special gel. This gives the soles added resistance and flexibility, with a non-slip surface and soft leather welts for added comfort. Formal shoes have never felt as good to wear as they look.

With an extensive range of premium formal shoes, your feet will be in good company this spring.