Don’t you ever wish you could take a break from the digital world and connect with those around you in person? What about your social media accounts that take up so much of your time?
In today’s digital world it’s so easy to get lost in the responsibility of being socially responsive online, that we tend to forget to connect with others offline.
Bringing design, mindfulness and ‘Internet of Things’ technology together like never before, Anatomic & Co started a new legacy through creating the world’s most sociable shoe.
About the campaign:
In a world addicted to Smartphones and distracted by social media notifications, Anatomic and Co created the world’s first sociable shoe that doesn’t just connect you to the Internet – it disconnects you.
The ‘In Good Company’ (IGC) shoe allows men to switch off their interfering mobile and social app notifications by simply wearing the shoe.
In six weeks the shoe was featured in over 150 newspapers, magazines, radio stations and blogs.
The ‘In Good Company’ shoe was inspired by the digital detox movement, as a thoughtful solution to an everyday problem.
Anatomic & Co redefined the meaning of “smart shoes” by matching style, technology and connectivity in a meaningful way.
You can personalise your preferences to make it work around your lifestyle with one simple app.
Bringing the classic brogue into the 21st Century.
The secret lies in the technology inside the IGC rubber sole with Bluetooth connection to an app.
Designed for the modern man
Designed to not just look and feel good, but also do good too. A design classic for a modern man in a choice of six colours.
The times we have stated are based on accurate forecasts:
Click here to learn more about the world’s most sociable shoe.