If you’re a film buff, you’ll know that phrases like “what’s the worst that can happen?” inevitably leads to the worst happening, right? And so with that in mind, what’s the worst that can happen when you’re shooting a spring/summer men’s footwear collection… in the middle of January… in the middle of London… at a film directors house? Well, not a lot actually! But that’s what happens when you assemble an all-star cast like we did.
Here’s the BEST of what happened when we shot the Anatomic mens collection for spring/summer 17.
Naturally, a spring/summer collection needs to look like a spring/summer setting. So at 7am as we stepped off the tube outside our (amazing) shoot location to find it was still dark, it’s fair to say that some of us were a little apprehensive… which distracted us, at least, from the freezing cold temperature.
We’d chosen a house location that not only offered a great number of opportunities as a setting but also because of its huge floor to ceiling windows that allowed us to make good use of the limited light we had that day.
Although it was still early in the day, you could (we did) say we were on a roll! By the time it was 9:30am we were on to the next set-up… even Nic, our Creative Director, had time for a quick selfie and to update his Snapchat.
Next up was Bilac in Off White (pictured above on the amazingly talented Jamie Roche).
Since the launch of our men’s leather trainer collection last year, we’ve had some great feedback from many of you, while we’ve also noticed the continued overwhelming demand for a smart-casual trainer for all occasions. And with that, we’ve introduced three new styles to the range this spring/summer; Bilac, available in Bronze as well as Off-White, Bariri in Navy and Havana and our cross-woven Bastos in Cognac and Castanho.
We’re ahead of schedule at the half-way stage; we break for lunch, but not before asking ourselves “what would David Bowie think of the new spring/summer collection?” It’s a conclusive thumbs up from everyone.
Going into the afternoon session, we had only a couple hours of good light ahead of us. With that in mind, the multi-talented Anna Sara, our E-Commerce Manager/Interior Designer for the day (as you’ll see below) was always on hand to keep a watchful eye on the time, as well as working closely alongside Paul, our wonderful photographer, to ensure we’re getting the right shots under the testing conditions.
But after a very long, tiring day (who says shoots are glamorous?), we had all the shots we needed and it was time to pack up and celebrate with a drink and VIP entry to the on-location Gresham Ballroom… what’s the worst that could happen, ah?
Be the very first to explore the new spring/summer collection, now available on our website, here.